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Accustomed to European rules, our colleagues did not take into account the customs of the Middle East and went to work at exactly 08:00 a.m. Even though our team had to wait several hours until the organizers of the largest pharmaceutical exhibition in West Asia - DUPHAT - opened their doors, it became clear for them that when it comes to business, people in Dubai take matters seriously. 148 exhibitors were present, including leading companies from around the world, and the event was attended by more than 20,000 guests from over 70 countries.

The innovative probiotic ProCombo attracted the greatest attention at our stand. With its double capsule and liquid formula, it turned out to be a total novelty for Dubai, which is considered the capital of progress. The qualities of ProCombo sparked professional discussions among doctors and pharmacists from across the Gulf, and a professor at a local medical university took his entire class of students to the event to show it to them.

VITASLIM INNOVE was awarded with a special certificate for excellent performance. According to our colleagues, the highest award for the company was the visit of Sheikh Hamdan bin Rashid Al Maktoum to our stand. He is the Minister of Finance and Industry of the United Arab Emirates and the second highest-ranking person in Dubai.

After we received a warm welcome in Dubai, our next destinations are Shanghai and Singapore.

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